Madhouse Creative is pleased to have developed the branding and marketing materials to launch this new neighbourhood development in Lake Country.

From the unique name, to the stunning signage, effective marketing materials, direct mail campaign and advertising program, Madhouse worked with the development and marketing team to craft a strong message that will resonate with the new home owners.

Authenticity is essential to crafting a strong brand. With a moniker like “Sunburnt Hill” to deal with, we were able to have a little fun. Copper Hill reflects the well-established nickname for the area, and at the same time represents the colour of the area and the beautiful grasslands. The neighbourhood has a country feel with acres and acres of untouched land behind, providing access to hiking, biking, fishing and countless other outdoor activities.

The direct mail program and advertising campaign were tied together through visuals and message. A rotation of six graphics keeps the information fresh, interesting and maintains the brand integrity. For more information please contact Joe Ungaro, Terry Albrecht or Jayson McArthy at 717.1000.

For more information visit their website: copperhillhomes.ca

It was a dark and stormy night, and sometime in the wee hours of Friday March 5th, scoundrels made off with our sign.

We always thought we had a clever Madhouse sign, now it’s become a collector’s item. We would like to apologize to all our clients and couriers who have been having difficulty finding our advertising agency at 770 Bernard Avenue in Kelowna.