The Lakes is the ideal balance of nature, community and serenity. Special care has been taken to preserve the natural beauty and landscape. The Lakes will feature its own 2-acre lake, complete with waterfall, surrounded by lush green space and play area. Meticulously planned walking trails interconnect, providing access to surrounding parks, neighbouring phases of The Lakes and scenic viewpoints.

Homesites with views and choice. Architectural definitions that leave room for individuality, but respect the overall neighbourhood. The Lakes is a master-planned community with a unique offering for the 2100 homes that will complete the neighbourhood.

Even within The Lakes, another lake has been created. This 2-acre oasis includes a waterfall and pathways that wind around the lake. A boardwalk and bridge connects the sides and allows an easy observation deck to enjoy watching the indigenous waterfowl. Shoreline has even been created to provide a habitat for the Spadefoot Toad.

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The Canadian Home Builders’ Association (CHBA) of Kelowna held their annual Gold Tommies Gala on Saturday, January 20. Madhouse Creative was very pleased to have received seven Silvers in four categories for work with Kane Developments and Legacy, Rykon and Sonoma Pines, Eldorado Ranch and Copperhill, Larch Development Group and North Big White, and Treetops Developments for The Aspens. We were ecstatic to turn two of the Silvers into Gold!

The Tommie’s (Thompson Okanagan Housing Awards) are the development industry’s symbol of home building excellence. The competition strengthens every year - this year saw over 170 entries in 37 categories. Often creative and design work can win awards and recognition within the advertising community, but it is fantastic to receive this level of recognition within a client’s industry.

North at Big White earned a Gold Tommie for the website.
North’s website is a critical tool in linking from existing real estate portals and reaching prospective buyers who are researching Big White for their vacation plans or exploring real estate opportunities.

North’s professional web presence reinforces the brand impression of exclusivity, and a special location at Big White Ski Resort and within Canada.

These unique properties are showcased through the use of features which enhance the visitor experience such as:

• Flash animation gives life to the site and reflects branding elements in a different way than static print materials.
• Unusual navigation system that is easy to use, but still interesting, brand appropriate and memorable, and also encourages further exploration.
• A dynamic environment with high impact photography gallery of the homes.
• Intuitive and easy to access property specific details.
• Downloadable information and floorplans fulfils visitor’s information requirements and reduces need for extensive print materials.

Check out the site at northbigwhite.com

The Aspens at Big White received a Gold Tommie for logo design.
Central element is the aspen leaf that echoes the name and recognized for its beautiful shape. Provides an easily identifiable graphic element to extend the brand.

Font selection influenced by the fluted characteristics of the leaf’s edge providing sophistication, yet balanced and approachable through the combination of upper and lower case letters.

Square forms provide visual contrast, ease of execution and a selection of colours indicative of landscapes and the buildings A white leaf silhouette suggestive of snow, earth tones mirroring the building hues and dusky blue reflective of winter skies and shadowed, snow-covered hillsides. Warm, approachable and sophisticated.

Thanks to our clients that give us the opportunity to work with them, to craft work that gets results and wins awards.

The home for Madhouse Creative in Kelowna, is a heritage building dating back to 1907.

Madhouse Creative, the Okanagan-based advertising agency is the latest inhabitant for this stunning two story house, originally built by F.R.E. DeHart, the Managing Director of the Okanagan Fruit and Land Company. In 1907 W.D. Harvey, an Accountant and Secretary-Treasurer of B.C. Growers bought the house.

Jake A. Lietz and his wife Ann, purchased the house in 1946 and converted part of it to six rooms for rent. Cheryl MacKenzie bought the house in 1997 and did extensive renovations, finding the structure’s charm and creating a stunning, airy space.

It is great to have such interesting digs for our creative firm. The people on our team enjoy the space. Although an older building isn’t without its challenges! Just ask James how much he loved the heritage windows this winter when the temperature took a dive!

It is also great to be centrally located in the downtown core of Kelowna. Walking access to restaurants and the lake for a stroll at lunch just add to the character of the company.

Madhouse is pleased to be working with Solido Group again. The Edge is the fourth project at Big White Ski Resort that Madhouse has worked with Christopher Sherriff and the Solido’s team.

The Edge is a multi-family site of 26 outstanding stand-alone and duplex homes. With unique architectural features based on the inspiration of Frank Lloyd Wright, these units will be a spectacular addition to the Solido Group’s on-mountain condominium offerings.

With a Western Canadian ad campaign running, cohesive marketing materials and on-mountain signage all coinciding with the falling snow, The Edge is ready to go to market for the 2006-2007 ski season. The Discovery Centre opened in Big White Ski Resort Village on December 15th, and well worth taking the time out for a visit if you have the opportunity to go skiing at Big White.

“We are happy to have the opportunity to work with Chris on this new development project at the mountain. It is great to have Chris’s confidence that Madhouse will come through on the project and will make it happen.” states Scott Davis, Creative Director of Madhouse Creative in Kelowna.