A two month communications campaign aimed at Westside residents launched on Tuesday, February 13th. The campaign encourages residents to “get informed” and “get involved” so they can make the right decision when it comes time to vote on the three governance options available to them: remain unincorporated, form a separate municipality or join Kelowna.

Madhouse Creative has played an integral role in creating an integrated communications solution and overall brand identity for the campaign which has been developed to stand out and make a strong impact with residents of the Westside. The tagline “your decision matters” lets residents know that their voice is important and they have a say in how they will be governed. The logo is bold and positive, implying action with a check mark graphic. In addition the the logo and tagline, communication pieces include an Overview direct mail piece, posters, print advertising and a website (www.westsidegovernance.org) which residents will be directed to as the main source of information. Radio and Television spots on CHBC and Shaw Cable are airing for the duration of the campaign as well.

We are proud to have been given the opportunity to work on this project and look forward to final outcome of the Spring vote.