Madhouse Making Bold Moves
Tuesday, May 29th, 2007Madhouse has already outgrown the beautiful heritage house on Bernard. Who knew just two and a half short years ago that the growth would happen so rapidly. A great space in the heritage warehouse on Ellis Street proves to be the perfect fit for the growing agency - 3500 square feet in an upscale, trendy warehouse in Kelowna’s Cultural District. It has Vancouver Yaletown written all over it.
Madhouse has changed a lot over the past fifteen years. Strategy development is something Madhouse has always done, but it was creativity, service and outstanding quality of execution that set Madhouse apart from the competition. With the integration of marketing efforts and being able to show a return on investment, it is pushing Madhouse out front and letting the Okanagan-based agency compete head on with agencies from Vancouver and Calgary.
Integrated marketing communications definitely breaks through the old adage - “I know half my marketing works, I just wish I knew which half.”
Madhouse offers fully integrated marketing communications. A defined concentration on public relations, market research and marketing strategy sets the company apart. Helping development companies achieve more than $2 billion in real estate sales, Madhouse’s land developers require this level of strategic thinking and execution acumen. Crafting the brand, buying the media, developing the creative, monitoring the response, tracking the conversion rate of response to buyers and following the buyers through the entire sales process. It doesn’t end with print media either, the media is selected to meet the strategy. Broadcast, online placements and strong websites with organic search engine positioning are all a crucial part of the marketing mix. But more importantly, using technology to track where the response is coming from and changing it up as required helps gather valuable intelligence for campaigns.
Major work is also underway in the tourism industry, both with organizations like Tourism Kelowna as well as accommodators Manteo Lakefront Resort, RentChalets, and Boutique Hotels - The Cove and The Outback. Madhouse also manages the brand and marketing for other organizations and businesses such as the BC Cancer Agency, Assured Software and the Economic Development Commissions throughout the Okanagan. Madhouse has recently done some outstanding work on game development and packaging for GiftTrap.
The energy of Madhouse is attracting hot new talent from all over the country. With immediate plans for growth, in the past year Madhouse has added to the team Nathan VanDriel from Grant MacEwen in Edmonton, Randy Reynolds - originally with The Rise, Jennifer Walsh, Darren Hull and Mike Eburne from Wasserman and Partners in Vancouver. And the hunt continues as Madhouse is looking to grow the team further by adding an assistant creative director, account executives and web developers.





