Okay, so we moved awhile ago. But we’ve finally been able to put the finishing touches on our new space and we are officially in.

202 – 1353 Ellis Street is the address of our new office.

This revitalized heritage building, in the heart of Kelowna’s Cultural District, was once home to an apple warehouse and then a sheet metal fabricator. The historic attitude of the building is celebrated through the detail of original beams, timbers and plank floors. The traditional features are contrasted in the new space with contemporary lighting, glass curtain walls and hits of red. The place absolutely sparkles with creativity and sophistication.

The opening party is set to be a do-not-miss event. Live music by Les Copeland. Even a sneak peek of the great food that will be offered by Playa del Sol’s, Cabana Grille. Wines by CedarCreek and some bubbly by Summerhill Estate Winery. The overall evening will introduce a new page in history for this unique landmark. We are looking forward to a great success.

“A party seemed the perfect opportunity to celebrate our clients, our past and our future. Madhouse has changed a lot in 15 years”, remarked Tammy Moore, CEO of Madhouse. “Our company has grown tremendously and is staged for huge things over the next couple of years.”

Why Superheroes? “Most guys think they don’t qualify to be a big brother because they’re not a superhero, but to a kid, just taking the time to throw a ball, do some fingerpainting or share a laugh is enough. Those are the things that make a superhero to them,” explains Laura Gibbs, Account Director of Madhouse Creative.

Madhouse selects a pro bono client where we can make a difference and see results with strategy and creative that is pushed. The campaign for Big Brothers and Sisters of the Okanagan illustrates this well. From the initial strategy through to a strong public relations push and sending out masked press kits to the media, media training for the BBSO staff and a guerilla marketing tactic that saw life size stand-ups of superheroes spring up in the downtown cores of Kelowna, Vernon and Penticton. The program also involved inspiring mirrored posters that reflected the viewer’s face inside of a superhero body.

Big Brothers and Sisters of the Okanagan was very pleased with the immediate success of the campaign. This innovative campaign saw great results with numerous press interviews, media impressions and a huge upswing in website traffic. The goal of the program is to raise the awareness of a need for both Big’s – that is adults that can volunteer their time to make a difference in a child’s life, as well as children to be enrolled in the program. The campaign will be followed over the next year to track the ongoing results.

Madhouse was invited by the Canadian Home Builders’ Association (CHBA) of the Okanagan to develop the campaign for the 2007 Tommie program. The goal was to raise the profile and bar for the presentation of this industry recognition program. Developing a theme that begs the question, “Do you have the Tommie touch?” challenging the audience to aspire to this level of excellence.

The entire CHBC Tommie awards program was raised to a new level through the strength of the campaign. From an increase in the number of entries, to a more sophisticated presentation at both the Silver Tommie Awards evening and of course the Gold Tommie Awards Gala that was held on January 25, at The Grand Okanagan Hotel. The Tommie gold thumbprint was a fun and playful tool that everyone involved was able to appreciate.

When it came down to it, Madhouse Creative of Kelowna, did a great job of demonstrating our ability to have the Tommie Touch. Nine Silver Tommies and a Gold Tommie reinforced our ability to develop top caliber work that is recognized in our client’s industry.

“While we work in many other industries, it is great to see this kind of recognition for our brand development, strategy and marketing materials in the real estate development industry. With experience marketing over two billion dollars worth of real estate, it is wonderful to have the opportunity to celebrate our work.” explains Tammy Moore, CEO of Madhouse.

2007 Gold Tommie
Brochure | The Outback Ridge Homes by Okanagan Land Development Corporation

2007 Silver Tommie
Logo | Radius by Pentar Homes
Logo | Mosaic by Ocorp Developments

Website | Legacy by Kane Resources
Website | Mosaic by Ocorp Developments
Website | Radius by Ocorp Developments

Print Ad | Radius by Pentar Homes
Print Ad | Sheerwater by The Mission Group

Brochure | The Outback Ridge Homes by Okanagan Land Development Corporation
Brochure | Sheerwater by The Mission Group