Madhouse works The Edge with Solido Group

Madhouse is pleased to be working with Solido Group again. The Edge is the fourth project at Big White Ski Resort that Madhouse has worked with Christopher Sherriff and the Solido’s team.

The Edge is a multi-family site of 26 outstanding stand-alone and duplex homes. With unique architectural features based on the inspiration of Frank Lloyd Wright, these units will be a spectacular addition to the Solido Group’s on-mountain condominium offerings.

With a Western Canadian ad campaign running, cohesive marketing materials and on-mountain signage all coinciding with the falling snow, The Edge is ready to go to market for the 2006-2007 ski season. The Discovery Centre opened in Big White Ski Resort Village on December 15th, and well worth taking the time out for a visit if you have the opportunity to go skiing at Big White.

“We are happy to have the opportunity to work with Chris on this new development project at the mountain. It is great to have Chris’s confidence that Madhouse will come through on the project and will make it happen.” states Scott Davis, Creative Director of Madhouse Creative in Kelowna.