Okanagan Strategic Advantage
Brand designed by Madhouse
NEW OKANAGAN “BRAND” UNVEILED AT WHISTLER CONFERENCE
The new logo designed to reflect the new Okanagan Strategic Advantage “brand” was unveiled at the International Council of Shopping Centres (ICSC) Western Canadian Conference in Whistler last week. Colleen Bond of the Economic Development Commission, Central Okanagan, joined economic development representatives from throughout the Okanagan Valley at the annual event which was attended by more than 2,500 delegates looking for retail, commercial investment and development opportunities.
The Commission, working in partnership with the Okanagan Science & Technology Council (OSTEC) and the Okanagan Valley Economic Development Society (OVEDS), initiated a major valley branding exercise in 2005 aimed at using consistent local and regional branding messages to market the Okanagan. The logo will be used at numerous trade events, recruitment shows and on marketing materials by the Commission and joint initiatives with the OVEDS.
