One-to-one mentoring gets one-to-one marketing
Mentoring and marketing have taken on a one-to-one match between Big Brothers Big Sisters of the Okanagan (BBBSO) and Madhouse Creative. With a strong need for male mentors and to increase awareness for BBBSO programs, BBBSO engaged in a thorough agency search and subsequently selected Madhouse as their agency of record. The challenge Madhouse has taken on is to develop and implement a comprehensive three-year marketing strategy to increase public awareness and understanding of BBBS’s programs for boys and girls ages seven to 14. The primary goal is to increase the number of volunteer mentors for children in our region. The marketing program will see Madhouse match BBBS’s marketing dollars providing their services at a significant discount.
“Madhouse has always taken an active role in supporting good causes in our community. This is an excellent fit for our agency with most of us at Madhouse having young families and a desire to make a positive impact for children in our region. We welcome the opportunity to work with the dynamic and progressive BBBSO team”, remarks Tammy Moore, Madhouse CEO.
This is not the first non-profit organization Madhouse has worked with in the community. Others include the Kelowna Women’s Shelter, Central Okanagan Foundation – Project Build, Rotary Centre for the Arts, BC Cancer Agency Foundation, Cops for Kids and the Kelowna General Hospital Foundation.
“Big Brothers Big Sisters of the Okanagan is excited to work with Madhouse. Their experience in creating effective marketing strategies combined with a strong commitment to the community is exactly what we are looking for. Having a strong, positive role model can change the life of a child and provides valuable benefits to mentors at the same time. We will be launching our awareness campaign valley-wide in September and we urge people to consider donating some of their time and sharing a little magic by becoming involved,” says Rick Maddison, President of Big Brothers Big Sisters of the Okanagan.
Big Brothers Big Sisters of Canada is the leading youth mentoring organization in Canada. It is committed to serving children and youth across the country by providing them with quality one-to-one relationships with volunteer mentors. They currently have 150 agencies in over 900 communities nation-wide and are serving approximately 21,000 children.
Madhouse has a long history in the Okanagan marketplace and offers fully integrated marketing communications. With a predominance of tourism and development organizations on the client roster, Madhouse is becoming a specialist in these areas and successfully competing with much larger agencies from throughout Western Canada.
