Sonoma Pines uses Madhouse Creative to launch new townhomes
Something Different… Something Better.
With a couple years in the marketplace, and new townhome products coming to market, Rykon Group approached Madhouse to refresh the brand for their golf course neighbourhood development near Westbank - Sonoma Pines.
The identity was well-established so a complete departure was not appropriate, but a simplification of the colours created a more sophisticated approach. The bold, blocky format works well in a variety of applications, reflects the Santa Fé colours and styling of the development and creates a signature style for Sonoma Pines.
Madhouse Creative of Kelowna, British Columbia implemented the refreshed brand throughout the advertising campaign, signage and banners. A strong direct mail piece was also developed to send to locals to provide information on the stand alone homes as well as to announce the new townhomes that are coming to market. Madhouse also created a new website to update the message and reflect the new brand.
Rykon Group also invited Madhouse to refresh the discovery centre. The development brand and corporate message are featured on a background of strong colour and floorplans are framed by bold colour bands. The overall approach is cleaner, more sophisticated and fresher looking.
Visit their Website at: www.sonomapines.com
